A number of Cytiva businesses have already integrated real-time 3D into their customer journey to enhance engagement, improve decision-making, and hopefully create a memorable experience.
Below are some reasons why Cytiva is leveraging real-time 3D in its customer interactions:
1 – Personalized product exploration
Real-time 3D models allow customers to interact with products virtually, exploring them from different angles, rotating and zooming. 3D models help the customer understand functionality and features.
2 – Enhancing engagement
Interactive 3D content has shown to captures attention and keep users engaged for longer. The experience can be further enhanced by adding interactive hotspots where customer can deep-dive into the product features.
3 – Reducing uncertainty in the buying journey
When customers can see detailed 3D representations of products, it reduces uncertainty before making a purchase decision. Real-time 3D is a powerful tool in the evaluation phase of the buying journey.
4 – Improving decision-making
Real-time 3D helps Cytiva’s customers make informed choices by providing accurate representations of the products. This is especially true for Cytiva’s complex systems and equipment.
5 – AR-ready
The technology used by Phosworks is ready for AR where you overlay virtual objects onto the real world. This would allow customers to visualize if a product fit into their lab or production facility.
6 – Repurposing existing material
Existing collaterals (videos, animations, documents, illustrations, etc) can advantageously be refreshed and re-used in a product hotspots. The engaging format brings new life to material already produced and published hence reducing the production cost.
In summary…
Integrating real-time 3D into the customer journey help enhance engagement, reduce uncertainty, and empower customers to make better decisions.
By embracing this technology Cytiva has created memorable customer experiences to stay ahead of its competitors.
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