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Phosworks

Showcase

Welcome to Phosworks showcase!

Dear X, we have collected a few examples of our previous work. We apply strategic and creative excellence to make your brand shine and stand out. Together, we make your brand luminous.

Infographics

GE Renewables: GRID Solutions infographics

Challenge:
The modern electricity grid is a gigantic interconnected puzzle compared to how a grid looked like in the past. Show the evolution of the grid in a series of pictures that will eventually create an infographic.

Solution:
After having listed all the elements of the modern grid we designed each part and put them together in a serie of pictures.

Cytiva: GxP infographics

Challenge:
Create an infographic to accompany other marketing materials (video, still pictures, all made by  Phosworks) for the launch of a new product. All materials must work together and complement each other to help the customer in its journey towards a purchase.

Solution:
With the script of the video as the base we created an infographic which teased the readers into wanting to have more info. A SoMe campaign then drove readers to a series of videos where they could deep dive into the product.

Click here to see full infographics

Award winning films

Maquet: Health economy calculator

Challenge:
Maquet sales force did not take advantage of an existing IMS health economy study. The excel calculation from IMS was too complex to communicate quickly to hospital key opinion leaders.

Solution:
Our solution was to make a interactive infographic based on six screens. The IMS economic study data was condense into a 60 second, calculator based elevator pitch app on an iPad to help Maquet sales staff get a second meeting.

Infographics

Uppsala universitet Hela Sveriges universitet

Uppsala University: Recruitment campaign

Challenge:
Uppsala University founded in 1477 is always looking for new ways to attract new students from all over Sweden and also international students. Our challenge was to increase the number of students choosing Uppsala University.

Solution:
We created a campaign mainly focused in social media. The film is based on four touching stories of students leaving their safe home and travelling to the unknown city of Uppsala and the student life. The main film was broken down to four campaign films used in Facebook, Instagram. etc. The film was awarded the Swedish Publishing prize.

Fujifilm: 10 year celebration corporate film

Challenge:
Fujifilm Diosynth Biotechnologies sought an inspiring visual presentation to commemorate a decade of successful business.

Solution:
We created a visually captivating story, guiding viewers from historic Japan with Mount Fuji to the forefront of CDMO industry innovations. Transitioning seamlessly through time, the narrative highlights the transformative role of production facilities, showcasing cutting-edge advancements.

Social Media

Karolinska Institutet: Recruitment campaign films

Challenge:
Our objective revolved around increasing the allure of Karolinska Institutet in Stockholm, with the ultimate goal of attracting a greater number of prospective students.

Solution:
To address this, we devised a strategy centered around producing six distinct testimonial films featuring both former students and notable university leaders. Our approach involved maintaining a relatively brisk pace, skillfully alternating between speakers. The aim was to craft films that are not only informative but also dynamically engaging, ensuring an interesting and compelling viewing experience.

Cytiva: Rentschler client testimonial

Challenge:
Customer testimonials are great advertisements but are challenging to produce. You are a supplier / vendor, and you are asking of them to give you time and access and publicly share a good experience from working with you.

Solution:
By putting together, a small multifunctional agile team with as little gear as possible, combined with a humble approach, quick on the ground and making the customer shine as well, both parties are happy. Not interfering with the customers day-to-day to much is key.

Award winning films

Electronic Arts: DAM Promo

Challenge:
Electronic Arts global DAM team wanted to promote the newly released DAM Digital Asset Management system to existing users and new users.

Solution:
Internal campaign promovideo describing the user benefits of the new DAM in an inspiring captivating style.

Social Media

Uppsala Innovation Day: Event marketing campaign

Challenge:
The one-day event Uppsala Innovation Day is the yearly meeting point for innovators, and entrepreneurs in the Uppsala region. This year the goal was to attract more investors to attend the conference.

Solution:
The campaign concept was to show the power of the participating startups by combining their key metrics together. One startup can’t boast big numbers but all of them together shown a lot of power!

Say hello to…

… million in investment

Say hello to…

… 22 times ROI

Say hello to…

… 750 millions turn-over