Visual identity
for startups

We help you transform your idea into a visual identity that reflects your future position and builds trust from day one. Discover how we’ve helped startups bring their brands to life through distinctive logos, color palettes, typography, imagery, and web pages.

Logotype Your logo is the cornerstone of the visual identity. We create a logotype that captures the essence of your brand and provide guidelines for its use across different formats and backgrounds.

Typography Typography plays a key role in shaping the brand’s tone of voice. We select typefaces that balance professionalism and personality, with clear rules for digital and print use.

Colors The color palette defines the visual tone of your brand. We create a set of primary and supporting colors with clear guidelines for digital use.

Imagery Imagery brings the brand to life. We define an image style that supports your story whether through photography, illustration, or motion ensuring a coherent and authentic visual expression.

Brand guide A complete brand guide in Figma, delivered together with all assets and files. It includes practical examples and usage rules to ensure your brand stays consistent.

Web page A Squarespace one-pager designed with a theme that reflects your business and adapted to your new visual identity, creating a cohesive and professional first impression.

Advice We provide guidance and advice helping you make the right choices for your brand as it takes shape and grows.

Price Reach out for a quote – thanks to our partnerships with leading incubators, we can offer fixed and transparent pricing.

Examples of
brand identities

Explore how we’ve helped other startups create brand identities that reflect their unique offerings.

CubaseBio

In collaboration with Stockholm-based startup CubaseBio, we crafted a brand identity inspired by their mission to develop tools for three-dimensional spatial biological analysis. The identity includes a logotype, color palette, typography, and motion design elements – all brought together in a one-page website designed in their brand style, serving as a scalable foundation for future growth. Vist Cubase Bio web page.

Ladnaan

We supported Ladnaan in visualizing her mission to open doors to a better understanding of parents in need of support. The new identity includes a logotype, color palette, typography, and visual elements, brought together in a one-page website designed as a strong foundation for future communication.

Fatrex

FATREX stands for Fat Reducing Exercise and is a research-based and effective training method for weight loss. Phosworks developed a logotype, color palette, and typography system designed for use in their digital solution and investor presentations.

BLEC

BLEC helps organizations address corruption where sex is the currency, offering knowledge, processes, and methods based on world-leading research to combat sexual corruption. We supported them by developing a complete visual identity including logo, colors, typography, and image direction along with a Squarespace website to present their important work. Visit Blec’s website

“We are very pleased with the result, thank you again for your great work!”