ATG, The Swedish Horse Racing Totalizator Board, is a major player on the international horse betting market. For many years, Phosworks has been involved in developing their national and international visual campaigns. The main focus has been on developing visual material to promote the concept of "Major Races". which includes the total of Swedish major races, one of which is the renowned Elitloppet.

Campaign

We developed the idea as well as the concept for the campaign alongside the films and graphics for the international market. 2016 saw the first of several films launching internationally. The first film got over quarter of a million views in Sweden alone, which made it a success even at home.

Major races 2017 and 2018

In Both 2017 and 2018, we once again got working with the campaign. Two shorter teaser films were produced as a sequel to the original film. These teasers were specially designed to work in different digital channels. During the campaign, Phosworks also acted as a media agency and managed digital advertising and publishing via Facebook. We were responsible for the idea, script and production of the films.

01

The Campaign

Phosworks developed both ideas and concepts with accompanying films and graphic manners. In 2016 the Major Races campaign was launched internationally. With the first of several films for the international market. With more than a quarter of a million views, the campaign was also a success on the domestic market.

02

Major Races in 2017 and 2018

In 2017 and 2018, we again got to work with the campaign. Two shorter so-called teaser movies were developed as a complement to the original film. These shorter teasers were specially designed to work in different digital channels.

During the campaign, Phosworks also acted as a media agency and managed digital advertising and publishing via Facebook.