In 2016, Phosworks, together with CSN, has developed an action plan in order to focus on the understanding of study support and its unique benefits. The assignment resulted in campaigns that focused on highlighting many issues. Such as the importance of repaying student debts. Both the campaigns' landing pages and films showed how changing lives was made possible with the aid of study support. The film "From Gottsunda to the White House" featuring Trita Parsi is a good example.

01

Campaign

Sweden has one of the world’s most generous student support. In order to highlight the importance of the system, how it works, and for example, to highlight the staff that work on CSN and their role, the campaign “We make studies possible” was made. One of the supporting components of the campaign was the following film that presents the vision.

The goal is to achieve long-term attitude and behavioral change.

We wanted to create a campaign that awakens emotions and in the long term changes the attitude towards CSN and its services. We had, among other things, workshops with the CSN communicators, and we questioned the target group to get a picture of the audience’s views and feelings for CSN and study support.

02

Trita Parsi

There are a number of examples of people who, thanks to CSN, had opportunities that otherwise might not have been possible. Trita Parsi has made a journey which, among other things, took him to the White House as an advisor to the Obama administration.