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We often use 2D and 3D illustrations to produce an effect or to visualise something that does not exist.
It can be anything from subtle special effects in film or simple animations. Often it is about being able to show something that is too big or too small to film effectively. For example, you may want to break down a machine into small parts to show how it re-assembles or it could be just that the product is not yet available but has to be shown on film.
Animations are also an effective tool to explain flow charts and interactions, for us it is usually biological and chemical interactions at cellular and molecular levels.
The production tools and styles are many and varied. Below we have collected some as inspiration.