ATG, the Swedish Horse Racing Totalisator Board, is a dominant player on the international betting market. For several years, Phosworks has been involved in developing campaigns and ATG:s international arm. Not least, it has been about developing visual material to promote the concept of "Major Races". A total of about ten Swedish major races, including the renowned Elitloppet, are covered.
Phosworks developed both ideas and concepts with accompanying films and graphic manners. In 2016 the Major Races campaign was launched internationally. With the first of several films for the international market. With more than a quarter of a million views, the campaign was also a success on the domestic market.
In 2017 and 2018, we again got to work with the campaign. Two shorter so-called teaser movies were developed as a complement to the original film. These shorter teasers were specially designed to work in different digital channels.
During the campaign, Phosworks also acted as a media agency and managed digital advertising and publishing via Facebook.