Sweden has one of the world’s most generous student support. In order to highlight the importance of the system, how it works, and for example, to highlight the staff that work on CSN and their role, the campaign “We make studies possible” was made. One of the supporting components of the campaign was the following film that presents the vision.
The goal is to achieve long-term attitude and behavioral change.
We wanted to create a campaign that awakens emotions and in the long term changes the attitude towards CSN and its services. We had, among other things, workshops with the CSN communicators, and we questioned the target group to get a picture of the audience’s views and feelings for CSN and study support.