GE Healthcare Life Sciences has commissioned Phosworks to develop a communication concept, build a landing page as well as handle the hosting (via our subsidy Rackfish) for the launch of their latest ÄKTA system, ÄKTA pilot 600.  

GE Hercules, en kampanj från Phosworks 11
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The 50/50 concept

ÄKTA pilot 600 is about bridging from one way of doing things to another. ÄKTA pilot also introduces the ability to run processes in parallel. Both of these benefits can be represented visually by dividing headers, pictures, video clips 50/50 to display the two sides of the story. 50/50 concept.

GE Hercules, en kampanj från Phosworks 10
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ÄKTA pilot 600

GE Hercules, en kampanj från Phosworks
GE Hercules, en kampanj från Phosworks 8
GE Hercules, en kampanj från Phosworks 7
GE Hercules, en kampanj från Phosworks 6