GE Healthcare Life Sciences is a manufacturer of equipment, media and factories that are dedicated to the research, development and production of protein based biological drugs and vaccines. In Uppsala during the 1950s, a method was invented to purify the proteins in order for them to be used for pharmaceuticals, this technique is called chromatography. The media and instruments are still manufactured in Sweden today and are known as ÄKTA. This is a commercial for ÄKTA pure, a flexible chromatography system. The movie was part of the campaign that asserts that there is a Pure for everyone, no matter who you are.