For the launch of its latest ÄKTA system, ÄKTA pilot 600, GE Healthcare Life Sciences turned to Phosworks to develop a communication concept, build a landing page and as well as letting our subsidy Rackfish handle the hosting.

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The 50/50 concept

ÄKTA pilot 600 is about bridging from one way of doing things to another. ÄKTA pilot also introduces the ability to run processes in parallel. Both of these benefits can be represented visually by dividing headers, pictures, video clips 50/50 to display the two sides of the story. 50/50 concept.

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ÄKTA pilot 600