GE Healthcare Life Sciences manufactures equipment, media and factories for the research, development and production of biological drugs and vaccines based on proteins. In Uppsala, in the 50's, a way to purify the proteins was invented to use for drugs and the technique is called chromatography. Media and instruments are still manufactured in Sweden and are called ÄKTA. This is an advertisement for ÄKTA pure, a flexible chromatography system. The movie was part of a campaign that said there is a Pure for everyone, no matter who you are.