Maquet Health Economics Calculator

Applications Idea & Concept UX & Design

Maquet (now called Getinge) develops useful and reliable solutions for intensive care professionals. Their NAVA technology for ventilators provides both opportunities for increased well-being for patients and savings for healthcare providers. In order to create a greater interest in NAVA, we were given the task of producing an easy-to-use calculator based on a health-economic calculation model.

01

Respiratory support based on patient needs

Fragile patients in need of support to breathe are usually treated with a mechanical ventilator that responds to pressure changes when the patient wants to begin or end a breath cycle.

Unfortunately, traditional mechanical ventilator treatment can provide an anxious and painful experience if the ventilator comes into contact with the patient’s respiratory needs, so-called asynchrony. Asynchrony can, among other things, cause lung damage, extended care times and increase the risk of pneumonia. Therefore, healthcare professionals need to constantly change a mechanical ventilator according to the patient’s need for respiratory support.

Benefits of NAVA

Ventilators with NAVA (Neurally Adjusted Ventilatory Assist) respond to a patient needs. A probe receives electrical signals from the patient’s diaphragm (breathing muscle). The ventilator analyzes the signals and understands immediately when the patient wants to breathe. The result is a more natural breathing pattern that allows for better sleep, reduced need for sedatives and better comfort. With NAVA, the patient’s time in the ventilator can be shortened, which has positive economic effects and reduced health risks. NAVA also reduces the demands of healthcare professionals to make continuous adjustments to adapt the ventilator to the patient’s condition.

02

Interesting simplification

Maquet’s sales team already had a good basis. There were both publications and a calculation model from IMS that indicated that NAVA technology can reduce healthcare costs. Unfortunately, the documentation was too detailed to act as an early point of interest.

Maquet needed to create a simple and accurate calculator: A support for salespeople who could arouse interest in the health-economic relationships in 60 seconds.

Detailed loading provided a simpler solution

In order to simplify the calculator without removing the wrong things, we had to learn more about NAVA technology using existing information material and publications. Later interviews with Maquet’s product manager and sales team helped our UX designers understand the most important customer questions.

03

Designed for dialogue

The calculator needed to be designed to work in the sales team’s everyday life, for example in the back seat of a taxi. When in a hurry, a slow internet connection must not stand in the way of a good demo. And a complicated interface was unthinkable.

Since Maquet’s sales team already had access to iPads, we created the calculator as an iOS app without the need for internet connection. The design consists of focused steps and a clear, scaled-down user experience.

An astonishing 60 seconds

The end product became a dialogue support where decision makers can enter their values together with Maquet in 6 steps. The future savings opportunities are shown according to the IMS model, with the possibility to adjust the specified values to see other possible outcomes.

The arrangement proved to work very well in providing Maquet with follow-up meetings and have in-depth dialogues about the possibilities with NAVA.