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We’ve been nominated TWICE in the Publishing Prize 2025 Publishingpriset
⭐️ ATG – Category Ads Promoting Products and Services
We celebrated Swedish harness racing with an epic, cinematic campaign for ATG Major Races – filled with drama, pulse, and power. Digital film posters were shared internationally and online to spark interest before each race.
Target group(s)
The primary target group is trotting enthusiasts in countries such as the USA, France, Germany, Italy, the Netherlands and the Nordic countries. They are found in a wide age range, are interested in horse racing and are used to following major events. The secondary target group is ATG’s partners.
Purpose
Nine major races. Thousands of heartbeats. Swedish horse racing offers more drama than any Hollywood premiere.
To increase international interest, we chose to pay tribute to Swedish trotting with an epic film theme that delivers stories of pulse, power and magnificent live action. Dramatic moments where the drivers and horses are the stars. And the action unfolds before your eyes.
A series of cinematic, digital film posters were published both on Facebook and on site at ATG’s international partners to increase interest in Swedish trotting before, during and after each race in ATG Major Races 2024.
⭐️ Uppsala University – Category B2C Brand Film
We addressed young people’s hopes and fears about starting a new chapter with a warm, personal film about finding your place in Uppsala. Part of our long-term brand work with Sweden’s University – which contributed to Uppsala University having the most first-choice applicants in the country!
Target group(s)
Prospective students from all over Sweden. We focused particularly on young people, who are the majority of applicants. Using the Youth Barometer, among other things, we identified the greatest areas of interest among young people, which formed the basis for the film’s script.
Purpose
We wanted to attract prospective students to apply to Uppsala University by addressing the target group’s fears and expectations about starting a new chapter in life. In the film, we follow five young individuals with different interests and backgrounds on their journey from their childhood home to Uppsala, where they have the opportunity to find new friends and share their passions.
We are particularly proud of our long-term branding work with “The University of All Sweden”. Studying in Uppsala can be scary, challenging and absolutely wonderful. In the previous film, we talked about students from different social classes and backgrounds. In this film, we talk about students with different interests and that like-minded people can be found in Uppsala. Everyone is welcome at Uppsala University – The University of all of Sweden.
That this message resonates is evident in the number of applications: Uppsala University has the largest number of applicants and first-choice applicants for the fall semester of 2025.
Publishing Prize
Every year, there is a competitive evaluation of advertisements, films, websites, newspapers, magazines, books, and other printed materials in both English and Swedish. This evaluation has been taking place since 1990, and it is known as The Publishing Prize, recognizing outstanding editorial and marketing communication efforts.
The Publishing Prize operates independently, without affiliation to any specific industry organizations. It serves as a comprehensive contest that acknowledges various forms of communication.
We’re incredibly proud – huge thanks to our clients and the amazing team behind these projects! 💛