SEO stands for Search Engine Optimization
It means that you make it easier for search engines to find and understand your web page. Three key factors for search results are; relevance, closeness and usability. You also have the power to set the presentation text about your web page that will been seen in the search result list.
What things have an impact on SEO?
- Some things are technical, and the developers of the web page will make sure these are in place.
- The most important things you as an author needs to take care of. That is the writing of page title, description, content and image texts.
- Other things depend on what your visitors thinks of your content or products.
The basics of SEO
Crawl accessibility is the first step in SEO
First of all, you need to make sure that search engines can crawl and index your web page. There are some pages and content you don’t want to show in search results, block those resources to the search engines. The web page developers will set up general roles for indexing and add them in a file that the search engines will be using when they crawl your page. In this file they can also add a link to the sitemap of your web page, so that the search engine will know which pages you want to be displayed in search results.
Content and context are everything
Without content you have no chance to be seen in the search result. A longer descriptive text about your product/services are necessary for the search engines to understand what your web page are about. From the content of the page, the search engines decide if your page matches the query and context the search are made with. Relevance is very important for searches today. It’s not only the keyword that matters. Closeness and usability of the landing page play a great role when search results are displayed.