See it, want it, get it
Before architecting the platform and starting to design and code, we were asking ourselves how we could create a better auction experience? We knew that many buyers prefer to do the bidding from home, using a phone to stay anonymous. One important aspect is lost in this scenario however, the possibility to be spontaneous. You or your art dealer need to study an upcoming auction closely to know what’s on sale and what to bid for.
By adding a live video stream of the auction we would give potential buyers the possibility to be more spontaneous, or put differently: see it, want it, get it.
The full brand experience
We also helped Uppsala Auktionskammare with a website refresh. In the design, we used lots of white space and a neutral colour palette. Antiques and art should be the centre of attention.