ATG
The thrill of horse racing
In Sweden Major Races is well known, but abroad not so much. How can we promote Major Races in a way it will resonate in 15+ markets?
Creating awareness and brand love
We suggested that we should focus on building the brand. To create awareness and brand love on a global stage.
With more money at stake in Major Races, a win feels amazing. This insight led us to develop a customer promise: “Swedish horse racing is epic”. How do you make something feel epic? By creating cinematic stories of course.
Epic win
Did we manage to create a global impact? Yes, apparently we are big in South Africa, followed by the USA and Italy. We’ve increased social media following by 40 times since we started to work together with ATG.
Our cinematic stories have become a yearly “brand event” that racing lovers look forward to.
We’ve increased social media following by 40 times since we started to work together with ATG.
The full brand experience
Since we created the first film, “Major Races” has become a brand in its own right. You can now find the Major Races logon on merchandise and other marketing material.
