Cytiva
Double capacity
A campaign to let the world know that Cytiva has doubled their production capacity of their Biacore sensor chips. Order now and get a speedy delivery.
Grabbing attention
In the campaign we use twins as a clear and memorable symbol of double capacity. We let our twins dance in the new year in a ball pit of sensor chips, we see them taking orders in front of piles of sensor chips and we even send them out in a delivery van, overfilled with sensor chips. We made it abundantly clear that Cytiva is ready to take orders and ship.
350%
More traffic
27
Different formats
Delivering results
Cytiva was very pleased with the performance of the campaign: 350% more traffic to the landing page compared to previous Cytiva campaigns.
