The R&D informatics market is very competitive with new players entering the market using modern and often aggressive marketing tactics. Despite being one of the most mature companies and the clear market leader IDBS’s branding didn’t reflect that reality.
It was time to reignite the brand and launch a new visual identity prior to a major product launch.
Let’s create something amazing together.
Be perceived as a confident market leader
We created a bold and confident look. A logo signifying the role of IDBS as an enabler. Helping to collect and gather data in one place.
We also created a flexible key visual element. ”The Cube” can be expressed in many different forms, yet instantly recognisable.
We developed extensive Brand Guidelines. With typography, colour palette and much more.
The full brand experience
On the back of the branding project, we also created a new website for IDBS. Following our new visual identity.
Let’s create something
amazing together.
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