Blackbird
A relaunch driven by social media
The hospitality industry has faced ongoing challenges since the 2020 pandemic, with restaurants and bars locked in fierce competition to attract guests amidst a struggling economy.
K2, a bar-restaurant navigating these difficulties, recognised the need to rebrand in order to appeal to a broader audience.
Let’s create something amazing together.
New name. New look. New everything.
We were deeply involved in the entire process, helping to shape the new identity and offerings of Blackbird, formerly K2. From a revamped menu to theme nights, we played a key role in transforming every aspect of the guest experience.
Our efforts resulted in bold yet approachable branding, including a new logo, collateral materials, web design, social media campaigns, posters, merchandise, and more. www.blackbirduppsala.se
“The fact that we are here right now is only because of your work. I appreciate it incredibly much.“
Katarina “Katalin” Varga Smith, Owner
Profitable in 3 months
We let the world know about this exciting relaunch through social media. At the heart of our communication was the owner—a true local legend known for her strong character and undeniable personality. Her unique presence became the cornerstone of Blackbird’s social media content, setting the tone for the brand’s fresh identity.
The impact of this approach was evident from the start. Within just three months, we grew the social media following by an impressive 108%. Our reach skyrocketed by 1,500%, with 65% of that reach coming from non-followers. Additionally, engagement with the new content increased by an incredible 490%.
These efforts translated into real business results, driving a 37% increase in sales for Blackbird.
+37%
Increase in sales
+490%
Increase in interactions
65%
Reach of content to non-followers
