Pall Medical
Not a Fairy Tale

A dream project. Pall Medical wanted to do something different from everyone else in their industry. So we chose to dramatize what Pall’s products do in the most literal sense: fight contamination.

A film to stop you in the tracks

Drawing a crowd to an exhibition booth at a global life science conference isn’t easy, especially in a world where a jar of mints or a branded pencil no longer turns heads.

We transformed the fight against contamination into an epic fantasy adventure, where different types of contamination take the form of monsters and our heroes rise to battle them.

In the end, the illusion is broken. This is no fairy tale. Our heroes transform into hospital staff. The fight against contamination is real.

More is more

The fantasy theme became a bottomless source of creativity. Epic film-style posters were designed, printed, and brought to life.

For the exhibition booth staff, we created a “Beware of the Beasts of Contamination” T-shirt.

We also developed a giveaway like no other: a leather-bound notebook. Alongside blank pages for notes, it featured beautiful medieval illustrations and short, engaging facts about Pall’s products.

Behind the scenes

The script was written, the actors cast, and the costumes assembled. Finally, it was shoot day. The entire film was shot in a single day in a chroma-painted studio outside Stockholm.

After the shoot, post-production kicked into full swing. Our digital artists worked relentlessly to bring the story to life. We tracked the footage, built truly otherworldly environments, and designed and animated the terrifying monsters of contamination.

And then, after time and craft, it was there: a glorious work of art.