Xspray has created a unique technology platform for developing improved versions of existing or novel cancer drugs. In order to take the next step in their journey they decided to go for an IPO.
How could we rebrand Xspray to attract investors? And how to ensure that Xsprays brand promise: “Making life-saving treatments more accessible” comes across visually?
Let’s create something magical together.
A credible and human-centered look
The new logo has a softer, rounder, more human touch. We used a tilted cross shape that also doubles as a human figure, as an echo of the well known red cross symbol. To signal that Xspray is a life science brand.
A graphic element born from Xsprays technology
A nanoparticle was transformed into a visual element. It has become synonymous with Xspray.
We also developed a rich and detailed Brand Guideline. And created a collection of templates and assets, from business cards to eye-catching merchandise.
A successful Nasdaq introduction
When Xspray Pharma was listed, the offer was oversubscribed nine times.
The visual identity has been awarded multiple times. Highlights include “Gold Winner” in the Indigo Design Awards and “Winner” in the International Visual Identity Awards.
Indigo Design Award
The full brand experience
Based on the brand new visual identity, we designed and developed a new website for the IPO. We integrated the website with Cision – a public relations and communications software platform. This meant that our friends at Xspray could publish new content seamlessly in multiple channels. Fast.